About

Currently, I’m a Senior UX Designer at BAE Systems.

I lead UX for BATDOK, a mobile health platform used by military medics in the field. I design intuitive, high-stakes tools that support rapid, accurate patient care.

My work spans research, design systems, and cross-functional collaboration to create mission-ready, human-centered experiences.

Previously, I was Director of UX at DIG and a Senior UX designer at Vervint.

 
 
 
 

Areas of Expertise

 

  • UX/UI Design

    • Design systems

    • Wireframes

    • High fidelity prototypes

    • Micro-interaction design

    • App-based mobile design (iOS and Android) and web design

    • HTML, CSS, JS Basic, Mobile First approach, and responsive design

    Service Design

    • Journey maps

    • Service blueprints

    • Stakeholder maps

    • Personas + mental models

    UX Strategy

    • User and task flows

    • Storyboarding

    • Information architecture

    • Object-Oriented UX

    • Product roadmaps / planning

    Visual Design

    • Data visualization

    • Motion design

    • Analog and digital Illustration

    • Presentation design + storytelling

    • Logo and brand design

    • Sketchnoting

  • UX Strategy

    • Business strategy

    • Value Innovation

    • Validated User Research

    • Frictionless UX

    • Mixed-methods synthesis

    Research Framing

    • Research plan / strategy

    • Interview guides

    • Participant screeners and recruitment

    • Research repository management

    Methods

    • Competitor analysis

    • Qualitative and quantitative research

    • User interviews

    • Usability testing

    • A/B testing

    • Card sorting

    • Email surveys

    • Rapid prototyping

    • Remote testing (moderated and unmoderated

    • JTBD (Jobs-To-Be-Done)

  • Design
    Figma, Miro, Lottie, Adobe Creative Suite, InVison, Sketch, Procreate

    Research
    Dovetail, Airtable, User Interviews, Maze

    Management
    Slack, Notion, Keynote, Microsoft Suite, Calendly, Otter.io

    Dev
    JIRA, Confluence, Zeplin

    • Clear, confident communicator across disciplines — I translate user needs, design rationale, and technical complexity to diverse audiences

    • Skilled at leading design critiques, facilitating workshops, and aligning cross-functional teams around a shared vision

    • Strong storytelling and presentation skills to champion ideas, inspire buy-in, and guide decision-making

    • Collaborative and growth-oriented — I foster team craftsmanship, creativity, and inclusive design culture

    • Adaptable under ambiguity — I thrive in fast-paced, iterative environments

    • Strategic user advocate — I balance empathy with business goals to shape impactful, human-centered solutions

 

Industries

AI-Driven Platforms

Automotive & Connected Vehicles

Education & eLearning

Energy & Utilities

Enterprise SaaS & Internal Tools

Environmental Monitoring

Electrical Device Manufacturing

Financial Services & Fintech

Furniture Manufacturing

Government

Grocery & Consumer Retail

Healthcare & Mental Health

Heavy Equipment Manufacturing

Medical Devices & Manufacturing

Military & Government

Nonprofit & Social Impact

Veterinary Services

What People are Saying

“Zoë's pinpoint focus and detailed organization of the work has been off the charts. She's been an integral part of keeping the team and the client working collaboratively together to navigate uncharted territory. She has put a lot of hard work and deep thought into the work and her efforts are shining through.”

— Azul7, Service Design Lead

“I'm a broken record at this point, but Zoë is phenomenally talented. She consistently delivers incredible work and effort, extending a level of thought above and beyond expectations.”

— CVS, Former Head of Design, International Speaker

“It’s a pleasure working with Zoë, I feel like she understood our exactly what we needed but gave me a lot of room to explain what I was thinking and was open and iterative to changes. She treated it like her own work and went the extra mile with her own personal touch, pushing the design that much further for us. She took our overall concept and helped give it more foundation, clarity, and beautiful credibility worth sharing.”

— Spectrum Health, Innovation Lead

Companies I’ve Worked With

 

About Me

Before I knew what UX was, I was already obsessed with how things worked—and more importantly, how they could work better.

At 16, I launched a freelance graphic design practice—creating logos, t-shirt designs, posters, and brand identities for teachers, local businesses, and national competitions. Design gave me a sense of agency and expression early on, and I quickly realized I was more interested in solving problems than just making things look good.

That curiosity eventually led me to user experience. I was hooked—not just by the creativity, but by the systems thinking, psychology, and real-world impact it required. By 19, I landed my first UX role and haven’t looked back since.


Today, I bring over a decade of experience across UX strategy, research, visual design, and systems thinking. What’s stayed constant is my curiosity—about people, behavior, and systems—and my drive to turn that understanding into intuitive, thoughtful experiences that make a real impact.

Outside of work, I’m a Michigan native now living in Colorado, where you’ll often find me exploring mountain trails, climbing boulders, or camping under the stars. I thrive in community—whether that’s participating in local meetups, co-creating with fellow creatives, or learning new skills alongside others.

I’m always evolving, both as a designer and a human, and I bring that same spirit of curiosity, connection, and growth into everything I do.

 
 

Want to see more?

Portfolio presentations are available upon request, drop me a line and I can guide you through how I work.