How might we…
”Reframe Reality” through the visual and experience design of the Midwest UX conference?
Midwest UX (2019)
Experience Design, Conference Planning, Graphic Design, Event Branding, Animation
Overview
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Midwest UX is an annual conference that unites UX professionals and enthusiasts from across the Midwest to share ideas, insights, and best practices.
The event features keynotes, workshops, and interactive sessions led by industry experts—offering attendees the chance to explore trends, deepen their skills, and connect with others in the field.
It’s a hub for networking, collaboration, and professional growth, fostering a strong community of people passionate about creating exceptional user experiences.
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6 Months, May — October, 2019
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My Role: Lead Designer, Volunteer
Took part in weekly stand-ups, once-a-month hands-on meetings, daily communication between team members.
Helped to support the user experience design of the conference website, social media templates, and in-venue signage/visuals. Communicated with vendors to ensure quality of printed materials.
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Logo design + visual direction
Brand guide + event branding toolkit
Conference website design
Social media templates
In-venue signage/visuals
Oversaw the custom build of event materials
Custom animations
Opportunity
Overview
In 2019, the city of Grand Rapids, Michigan became the host of the Midwest UX Conference, an annual event that rotates among major cities in the Midwest region. With its compelling theme of "Reframing Reality," the conference challenged speakers to explore UX from fresh perspectives.
As a member of the design team, I played a pivotal role in crafting an immersive experience for attendees. From designing captivating signage and wayfinding systems to creating striking decor and merchandise, I ensured that every visual aspect of the conference resonated with the innovative spirit and forward-thinking theme.
